Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Picking Hairstyles For Your Quinceanera Or Wedding

Is not it insane how many options there are out there for you to do your hair? I mean where do you start. You want to look your best the day of your Quinceanera so you want to pick the right hairstyle. I feel your pain. But there are many sources available to you on your journey. So do not panic, relax and let's journey together towards picking the right quinceanera hairstyle.

Length of your hair

The style that you pick will depend on the length of your hair. So here are a couple of suggestions for short hair and for long hair.

Start by separating your hair into 3 low ponytails. Then pin down each of the ponytails into a bun, they should all look like they blend in together. Add some elegant barrettes and your set. Always use extra hairspray to arrange the loose ends.

The Curlier the Better

If you are going to have dams stand in your Quince you may want them to all have the same hairstyle. A traditional hairstyle is to get them to wear their hair curly especially if your hair will be straight. Personally you should go with a French twist, it's nice and elegant and the style looks great on film.

Stay away from half pony tails or random chongos. Get advice from other hairstylists in your area and make an appointment ahead of time. Also you may want to get your hair down as early as possible in case you do not like the style you have time to change it. Let me be the first to congratulate you on your Quinceanera hairstyle.

Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?

Why Use Paid Sites For Phone Number Information?

You may be wondering about this when you would have seen so many free reverse phone search websites advertising their services. If a reverse cell phone lookup service is available for free, then why would anyone pay for it somewhere else? Also, what is the big deal really? If you need to perform a reverse cell phone lookup, then you should be able to do it as it is your right to know the source of mysterious calls.

Yet, reverse phone search websites remain to be paid services. This is because of various reasons, the primary ones being that cell phone information of every person is a private data, and then, due to ethical and moral reasons, reverse phone search services should not be made publicly available.

You would have often been harassed by plenty of telemarketers trying to sell you insurance or financial products that you do not need. This happens even after you have selected the option on the phone number application form that you would not like to be listed on public databases.

When you sign up such forms, the phone company would ensure that your number is protected in their database, and that it does not show up publicly. This restricts the accessibility of your number to telemarketing companies. They would then have to look for other ways to get your phone number. Just imagine then, what your look would be if there was a database where everyone's phone numbers, including yours was to be publicly listed.

You would never be able to catch a moment's peace. This is the reason why it is required for every reverse phone search company to acquire a license with the government at first. They have to sign sign agreements with service providers as well as the government that they would never make their databases accessible to public.

So, every time you need to do a reverse cell phone lookup, you have to pay a fee. Also, if you are actually trying to get the phone number information of a person, then you would most certainly want the most recent data. The reverse phone search companies that have a reputation in the area ensure that their databases are maintained accurately by incorporating feeds continuously to update their databases.

Also, if you can imagine the total number of phone numbers in the country, then you would have to agree that in order to provide accurate information, the reverse phone search databases would have to be huge. This would require the reverse phone search companies to spend a lot of money on infrastructure, technology, and human resources.